Facebook & Google Ads

I plan, launch and manage your Facebook, Instagram and Google ad campaigns around one goal: profitable growth. Every campaign is tracked, tested and optimised - so you always know what your budget is bringing back.

Good advertising starts before the first ad: offer, audience and tracking. I set up conversion tracking properly (Meta Pixel and Google conversion tags), so every campaign is judged on leads and sales - never on likes or cheap clicks.

Campaigns are structured by intent: Google Search for people ready to buy, Facebook and Instagram for demand creation and retargeting. Ad copy and creatives are tested on small budgets first, winners are scaled, and weak ads are paused quickly. Landing pages are checked so the click and the page message match - the simplest way to lower your cost per lead. You get clear reporting on spend, leads, sales and return, with regular optimisation behind the scenes.